Manchester United have announced a new five-year shirt sponsorship with technology company TeamViewer. This makes Manchester United and TeamViewer’s deal the biggest kit sponsorship deal in Premier League history. The new deal can only be rivaled by the kit sponsorship deal between Barcelona and Rakuten, which sits at an estimated mammoth of £47million. Where teams across Europe are struggling financially due to the lack of matchday revenues, Manchester United’s commercial sponsorship team led by Ed Woodward have seemingly pulled off a masterstroke.

This new agreement is the biggest sponsorship deal during the time of the pandemic. The new five year contract between Manchester United and TeamViewer is worth around £47million across five seasons – meaning the total value of the deal comes to a massive £235m. THE DEAL BETWEEN MANCHESTER UNITED AND TEAMVIEWER The new deal that has been signed between Manchester United and TeamViewer is set to be the most lucrative kit sponsorship ever in Premier league history. Their agreement with parent company General Motors was announced back in 2012, but the partnership came into play in 2014 when the Chevrolet logo replaced the ‘Aon’ logo.

Manchester United had the iconic Chevrolet logo on their kit for 7 years. TeamViewer have replaced Chevrolet as Manchester United’s primary kit sponsors from the 2021/22 season.

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